The Cold Email Secrets No One Tells You (Because They Don’t Know)

You miss 100% of the shots you don’t take. ~ Wayne Gretzky ~

As a freelancer, you have 2 options to make a decent living.

One, work like hell for earning pittance every day that add up to a modest sum at the end of the month. Two, aim for just a few works that pay you so handsomely that you have enough money to enjoy your life yet keep earning without hiccups.

For most of us, there are the Upworks and Fiverrs of the web world to explore for works, but ask any top-earning freelancer, she/he will say it’s damn hard to make it big at those places.

The competition is tough, the payments are meagre, the life is difficult and indeed there is little time to do something for big.

Honestly, you don’t want that, do you?

So, if you want a change for better, if you do NOT wish to continue freelancing on the ‘freelance sites’, you have to create options that are viable for prospecting successfully without spending thousands of dollars on ads.


3 proven ways for successful prospecting for free

Accept or not, there are just 3 proven ways to do that for free, for you to aim at higher remunerations for all the efforts you put. Beware, this takes time and a fair bit of perseverance, but it’s worth trying for sure, as I’ve found out over time.

Here they are:

1. Cold emailing
2. Spreading authority by writing helpful contents
3. Social media marketing

I’ve listed them in increasing order of time they will take for getting results.

Cold emailing is the quickest to reach out to prospects. Content writing will make it longer, so will social media marketing.

By the way, all the 3 ways presuppose that you’ve a good, focused website in place.

Remember, at the present time and going forward, your website is THE place where your prospects will want to explore your abilities and decide to engage with you. If you want help on this don’t hesitate to contact me here.

In this post, we will look at 2 important aspects of cold emailing – where to find prospects, and how to write cold emails. We will also look at some important user statistics to understand what works for cold emailing, what doesn’t.

Let’s begin.


Where would you find prospects

Since prospects are fellow humans, the ideal place to find them is where you can do ‘people search’. The 2 best places for that are LinkedIn and Twitter.

Searching on LinkedIn

LinkedIn is perhaps the best online tool for people search. It offers both free and premium accounts. Premium has great benefits and they’re catered towards specific individuals.

You can start with a free account but if you’re a freelancer like me, you may want to dig deeper and finer and find out individuals in the industry that are your sales prospects.

The premium account comes in handy for this work. You can use filters in the premium account to get search results for the people you want to reach out to.

Some of these filters are as under:

  • Seniority Level – Filter people in search results based on their seniority titles (Director, Manager, VP, Owner, etc).
  • Company Size – Filter people in search results based on the size of the company they work for.
  • Interests – Filter people in search results based on their LinkedIn goals to reconnect, reference check, be an industry expert, look for employment, and so forth.
  • Fortune 1000 – Filter people in search results based on whether they work at a Fortune 500 company.
  • Your Groups – Use the ‘people search’ to search for possible connections within your groups.
  • Years of Experience – Filter people in search results based on their years of job experience.
  • Function – Filter people in search results based on their job function.

Here is an example (see the image below) of people search for the term ‘online teaching’. I’ve used 2 search filters here – namely Seniority Level and membership to 3 of my Groups – to reach at a list of 133 results.

People search on LinkedIn

Prospecting on LinkedIn with people search

The premium account lets you send 15 InMail to your prospects even if they are not your contacts. LinkedIn says that InMail gets better response than email.

This could be because InMail reaches the person’s personal email address as compared to the company’s email address which may go unattended.

Using LinkedIn Groups

Many people are not aware of the opportunities to locate prospects using LinkedIn Groups, which probably are the most under-utilized tool one can have for prospecting in B2B context.

Think about where your customers are likely to hang out in the LinkedIn Groups (find that from their profiles) and join these groups.

Once you are a member of the same group you can send messages to him or her even if you’re not directly connected. You can do this by going to the member list of the group and clicking “Send message”. See the illustration below.

Send emails to LinkedIn group members

Cold emailing to LinkedIn Group members as prospects

Searching on Twitter

You can search Twitter for various parameters like Tweets, People, Photos, Videos, Periscopes, and News. You can also do advanced search for more granular results.

People search on Twitter is straightforward and easy. Spend a little bit of time and you’ll be quickly able to compile a list of prospects you’d want to reach out to.

What is great about Twitter search is that in most cases you’ll also get to know the website of a prospect and more details about her. If you find that she is active on Twitter, it’s probably an indication that she is likely to be responsive when you approach her.

The Twitter search result for my term ‘online teaching’ is as under:

People search on Twitter

Looking for prospects with people search on Twitter


How to write a cold email

Writing effective cold emails is easier said than done. Many consider it an art of communication that should arouse instant intrigue for it to force entry into the WANNA-READ-NOW wishes of the recipient.

According to AppSumo founder Noah Kagan, it is the psychology of the emails’ effectiveness that helps you craft the best emails for your audience.

He must know because after all AppSumo sends an average of 20 million emails a month helping them sell over $18 million dollars in a year.

Okay, so how do you write a cold email? What should be the subject, what should the content be? What makes your recipients shivering with excitement, unable to delay opening your email?

There is help at hand, fortunately.

The free Cold Email Generator by PersistIQ is like a manna from heaven as it allows you to quickly and easily create a 5-touchpoint campaign using their proven cold email templates. See the illustration below.

Free cold email generator

Free templates for generating cold emails

Let me give you 2 sample emails generated by the tool.

Sample 1 – Email to a Manager on Case Study

Sub: {{company of your case study}}

Hi {{first name}},

What if we could get you {{specific benefit}}?

That’s what we’ve done for countless company, like {{company of your case study}}. You can read the {{company of your case study}} entire case study on how we helped them achieve that here {{link}}.

Is this something that you think you’d be interested in?

{{your name}}

Sample 2 – Email to CEO on ‘One More Time’

Sub: One more time

Hi {{first name}},

Want to send you one last e-mail. I’m sure you’re busy, so I understand if you just haven’t gotten a chance to check out {{your company}} to see how it could help you {{value proposition}}.

If you still want to check it out, let me know a time and I’d be happy to set up a time for you.

{{your name}}


Other free resources for cold emailing

As you can see, the trick is to write a cold email in short bursts, enough to stir your target into reading it…out of sheer intrigue. Just keep this all-important formula in mind, you’ll learn more of this magic from Noah Kagan’s templates.

Are there other FREE sources of cold emailing? You bet!

Here is a short list (I don’t wanna confuse you with a long list of resources :)):

The cold emailing secrets no one tells you (because they don’t know)

You must read some cold-calling statistics if you wish to drastically improve your success in prospecting. In this post there are about 20 of them, here are the ones that unabashedly appeal to me.

  • Most e-mails are opened at the end of the work day
  • Tuesday e-mails have the highest open rate
  • 35% of people decide whether or not to open an e-mail based solely on the subject line
  • E-mails with long titles are e-mails that stay unopened
  • Having the right keywords in your subject line is crucial
  • 57% of e-mail recipients will mark a message as spam, even if they know the sender
  • Sales reps who use social selling are 79% more likely to hit their sales goals than those who don’t
  • 96% of sales firms use LinkedIn an average of 6 hours a week
  • 84% of B2B buyers start their decision with a referral



Frankly, there is a lot more to cold emailing than what I’ve discussed above. For example, finding the personal emails of prospects is an important task. And it is also necessary to keep track of cold emails to find out whether they have been opened by the recipients. You might want to send separate emails to those who opened your earlier emails and those who didn’t.

For each of these works, there are specialized tools, there are specialized prospecting tools that automate the entire flow of cold emailing, thus relieving you from the burden of doing repetitive works.

This post is a simple collection of resources to nudge the freelancers along the path of cold emailing that does produce results. Don’t hesitate to suggest your take on this topic in the comments box below.


2018-02-01T10:59:08+00:00 Small Business Ideas|

About the Author:

Partha is the founder of HubSkills.Com and a content development consultant for SMEs. He also owns and writes for the lifestyle blog, Kolkata Musing. Engage with him on Facebook or email at  

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