When you are launching online course, you must account for 3 main things to make that happen in the best way.
The more prepared you are, the better will be the outcome of all the efforts you’ll put to launch your course.
Let’s look at them one by one.
1. Identify a course topic
That’s right, the first step is that you must properly identify your course topic.
This step is important because we are often naïve to think that what we are thinking is right.
But look, your online course is not something that you fancy. It should be the one that your prospects want to learn.
The answer is not difficult to seek.
Broadly speaking, your prospective students would want their problems solved by studying your course.
In other words, if your students feel that your course cannot solve their problems, it will not succeed in the market.
This is the biggest reason why it is essential that your course topic and the course structure must resonate with the demand in the market.
Now, to do that, to know the demand for your course, you’ve to do fair amount of market research for your course.
You must also align your skills with that of the demand for your course, and then design a suitable course structure to go along.
There are clear action steps to do this.
So, give time and effort to make this as realistic as possible.
Okay, let’s now look at the 2nd thing you must do.
And that is creating the course.
Or more precisely, creating the course lessons in videos.
2. Create video lessons
It’s not difficult to see that watching videos is the best way to teach your students online.
And they are much, much better than learning from e-books or audio podcasts.
All the stats on e-learning continue to favour using videos for course lessons.
Yes, you can hire others to create video lessons for you, but this will prove very expensive going forward.
Because for every new course, or revising old lessons, you’ve to spend money to pay those who you hire. And all these expenses occur, even if your course doesn’t sell much, which can be a big drag on financial feasibility of your courses.
That is why I always suggest to my students that they must learn creating video lessons for their courses themselves, while occasionally taking help from others, if required.
If you master the art of making video lessons like the ones that we make at HubSkills, you’ll be able to create all your courses at almost NIL cost.
This will be a big relief for you. Because, trust me, cost is a huge factor for the success of your online course.
Okay, let’s move on to the 3rd important thing to do.
Nothing can be as important as this one, and as a debutante for launching online course, you must have clear idea on this when you begin.
3. Know selling online course
Now, there are so many options here that you may feel confused as to which one is the best for you, which option to go for when you’re planning online course.
To give example, you can host your course for free on portals like Udemy, but you may lose control on how you wish to sell it. You may need to price your course low, and remember, the landing page for your course will have other courses listed.
So, that means if you spend money to advertise your course, the incoming traffic may buy another course, and not yours.
On the other hand, if you want control on your course, you must incur costs for that.
Say you’re hosting your course on your WordPress website.
You’ll have costs like web hosting, hosting the video lessons, course running tools like membership software or an LMS, and so on.
And on top of all these, you may be paying others to run your website.
What’s more, you can even avail marketing tools like upsell, cross-sell, affiliate system, and so on > all of these at NO cost.
At HubSkills, we offer live coaching on the entire gamut of launching online course, starting from scratch.
So, that’s it for this article.
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Wish you all the best.
Bye for now. Take care.