Make your marketing so useful people would pay you for it. ~ Jay Baer ~
How do stats influence decisions?
Sometime back in an article, I have used extensive statistics to explain how video marketing has come to occupy the center-stage in higher education in the US.
There is no doubt when you see the following chart based on those stats, you will feel compelled to rely heavily on the use of video for an online course on life coaching or career coaching, and even in business coaching course.
The trend of using video for content marketing campaign is on the rise since the last few years, which is not a surprise considering the advantages it brings onboard, as evident in the chart above.
With that settled, let’s turn to some interesting stats on the influence of video marketing on social media as gleaned from this post on Buffer.
USAGE by MARKETERS
- 60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016).
- 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016).
- 73% of marketers plan on increasing their use of videos (Social Media Examiner, 2016).
- 50% of marketers plan on using live videos. (Social Media Examiner, 2016).
- 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer, 2016).
- 43% of marketers said they’d create more live videos if there were no obstacles like time, resources, and budget (Buffer, 2016).
- 1 in 4 marketers and SMB owners feel behind on video marketing (Animoto, 2016).
VIDEO WATCHING & ENGAGEMENT
Let’s turn attention to the crucial part of video watching and how videos help engaging viewers.
Here are some important findings for watching videos online by the viewers:
- Various studies have proved that optimal video length is between 6 to 12 minutes.
- 65% of viewers who watch the first 3 seconds of a Facebook video are likely to continue for at least 10 seconds while 45% will keep watching for 30 seconds (Facebook, 2016).
- 55% of viewers consume videos thoroughly — the highest amount among all types of content (HubSpot, 2016).
- This may be surprising but 85% of Facebook videos are watched without sound (Digiday, 2016).
- Not surprising though that more than 50% of videos are watched on mobile (Ooyala, 2016).
- Similarly, Twitter confirms that 93% of its videos are watched on mobile.
Finally, we will look at some interesting stats on how video engages with the viewers online.
- Facebook is rated as the most impactful social channel for video — 8.4X higher than any other social channel (Animoto, 2016). Who would have thought this even a couple of years back?
- Expectedly, an average Facebook video receives 135% more organic reach than a Facebook photo (Socialbakers, 2015).
- Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs (Twitter, 2016).
- 43% of people want to see more video content from marketers in the future (HubSpot, 2016).
Okay, we now have many numbers to crunch that collectively pronounce the efficacy of videos in 2017 and in the years ahead.
The point to take note of is this.
If you’re planning an online life coaching course or any other online course for that matter, you cannot possibly do without videos for creating your lessons.
Altogether, it’s going to be an interesting development in the e-learning space, more so when the focus is on creating online courses for a career coach, life coach, business coach or any other coach.
Do add your opinion in the comments box below.